Sharpr has launched a new OpenAI-powered Answers Engine feature. Answers Engine is a new Sharpr page where users can go to ask a question and get a summarized answer response based on the content within that hub.
Here is a short video overview on Answers Engine.
To Access the Answers Engine Page
Click the navigation (three bars) icon in the upper left-hand corner. Under ‘Content’ – you will see ‘Answers Engine’ listed (if Answers Engine has been enabled on that hub). If you do not see Answers Engine listed – ensure you are in the correct hub (one that has this feature enabled), or reach out to your account manager to have it enabled.
To use the Answers Engine
Simply ask a question in the search bar! You can use natural language or Boolean logic. The answer is based on the content within that hub – so a relevant question based on the content within the hub will render the best results.
After you ask a question – you will receive a relevant answer based on the content within your hub. On the right, you can easily see which post/document the answer is referencing, and even the most relevant page(s) accordingly.
If you are not finding exactly what you are looking for – you can always click the ‘View all insights’ link at the bottom of the page, which will bring your same question back into the full Sharpr Insights page with the post search results accordingly.
Example Answers Engine Advanced Questions:
Depending on the content within your hub – here are some possible questions you can consider asking Answers Engine:
Consumer & Market Research
- Identify pain points of [X] based on consumer feedback
- Draft a quant questionnaire on [X]
- Suggest a category or marketing project research plan on [X]
- Suggest research approach, methodology and potential research partners on [X]
- Draft a research brief on [X]
- Highlight missing insights, research gaps, or areas needing further exploration on [X]
- Detect patterns, preferences, and behavioral shifts based around [X]
Consumer Insights & Profiling
- Extract and write key consumer insights statements for [X]
- Define demographics, psychographics, and behavioral traits of [X]
- Synthesize insights to recommend high-potential business opportunities around [X]
Product Development & Ideation
- List suitable ingredients, functional benefits, and supporting claims for [X]
- Draft a structured product concept on [X] aligned with consumer insights & brand positioning
- Refine a product concept on [X] based on past test results and consumer feedback
- Suggest new product ideas based on trends and consumer needs around [X]
Predictive Analysis
- Predict the estimated consumer appeal of concept elements or marketing messages around [X]
- Predict the estimated consumer appeal of a new [X] product concept
Competitive & Strategic Analysis
- Compare competitor equity, positioning, claims, or performance against [X] brands
- Evaluate strengths, weaknesses or SWOT frameworks of strategic choices around [X]
- Scan internal and external sources to detect emerging trends on [X]
Marketing Communication
- Review marketing & product claims around [X]
- Draft marketing copy (headlines, CTAs, body text) on [X] tailored to [X] brand voice
Future Iterations
AI is a rapidly changing technology, and Sharpr will continue to update Answers Engine with the latest and greatest available options and updates.